Uncover the hidden revenue in your install base.
RAY · ALLEN helps technology partners uncover hidden revenue opportunities by transforming trusted lifecycle data into action.
Measureable results, lasting business value
Grow revenue
Hidden opportunity across renewals, technology refresh, and Enterprise Agreements.
Execute faster
Pipeline generated proactively, not waited for.
Operate efficiently
Less manual effort and fewer steps to act.
Protect recurring revenue
Installed base defended against churn and competitive takeout.
One validated view of the install base.

Start where it matters most
Revenue Accelerator
Uncover hidden revenue and prove its value.
Lifecycle Intelligence
Generate pipeline proactively.
Operational Insights
Simplify workflows and accelerate action.
As-a-Service
Protect revenue and reduce churn.
Over Twenty Years Inside the Cisco Lifecycle
Anyone can hand a partner a bigger report. Very few can tell them which line in it is worth a phone call, and fewer still can stand behind the answer.
We aggregate, normalize, and validate data across OEM platforms, partner systems, and your own tools. Every opportunity traces back to a record.
Put the intelligence in your own teams' hands, or have our lifecycle practitioners run the motion alongside them. Most partners do both.
Purpose-built for the Cisco lifecycle — contracts, entitlements, end-of-life timelines, and EA thresholds. Not a generic asset tool pointed at networking.
Our AI operates strictly within your own data. Insights never cross a boundary, and every recommendation rests on validated lifecycle records.
$78M
Year-One Partner Revenue
A national Cisco partner used RAY·ALLEN lifecycle intelligence to prioritize renewal, refresh, expansion, and Enterprise Agreement opportunities hidden across their install base, generating $78M in partner revenue within the first year of engagement and 17% lifecycle-driven revenue growth.
75%
Faster Enterprise Agreement Conversions
Partners using RAY·ALLEN lifecycle intelligence to identify and act on à la carte to Enterprise Agreement opportunities see 75% faster EA conversions. As one executive at a global Cisco partner put it, the EA Estimator does in minutes what previously took more than four hours.
60%
Less Manual MACD & Smart Account Work
RAY·ALLEN drives a 60% reduction in manual MACD and Smart Account work alongside 25% operational efficiency gains, freeing partner teams to execute rather than administer. Partners report saving 10 to 20 hours per week per renewal manager, equal to $25,000 to $50,000 annually in operational resource.
15-25%
Improvement in Renewal Rates
Cisco partners see a 15% to 25% improvement in renewal rates. In one engagement, a value added reseller identified in advance that maintenance pricing on a critical account was set to rise, renewed a $12M contract early, avoided a competitive RFP on the account, and saved the end customer $300K, which the customer reinvested in additional services.
Trusted by industry leaders to drive growth.